Data

How to Optimize Social Media Marketing Campaigns for Better Engagement

Social media has over 3.484 billion active users. To market to this massive audience, many brands have accounts on social media as well. However, it’s important to know if it’s effective enough. Today, social media platforms are evolving faster than the phases of the moon. Optimizing your brand’s online presence requires you to go beyond …

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6 Ways to Improve Team Collaboration for a Better Customer Experience

It was the philosopher Aristotle that said, “The whole is greater than the sum of its parts.” He may have been speaking about how ancient cultures have worked together, but he might as well have been talking about today’s business environment. When teams work together, they can create better products than individuals. It’s a fact: …

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CRM Software in 2020 – A Comprehensive Guide to the Present and Future of CRM

CRM stands for customer relationship management, which is any system or approach that helps a business organize and access its customers’ data. In this article we will take an in-depth look at what is CRM software, what are its different types and why it’s so relevant in 2020. We offer a fresh look at the …

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10 Trends that will Shape the Landscape of Web Application Development in 2020

Web application development is set to evolve as we’re at the dawn of a new decade in 2020. There are so many things that could change the way people access web applications.  Before 2002, we only knew desktops & laptops as the mediums to access the internet and its web applications. Then came mobile phones, …

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How to Create a Survey

So you want to find out more about surveys, what they entail, how they compare to similar data-collection methods, and how to get started creating one? Then this is the perfect guide for you. What is a survey? Here’s the simplest and briefest definition: A survey is a structured way to collect information or feedback. …

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