You worked hard for your website and your brand’s social media presence. Now it is time to get the attention of your potential clientele and make an impact.
A banner is the first thing your audience sees when they open your website or visit your social media profiles. That’s exactly why creating a kick-ass banner is a must-have and a great way to build a winning first impression, grab your audience’s attention, and deliver your brand image and message.
Social media banners and web banners are not so hard to create but to provoke engagement you have to do it the right way. All you need to do is to combine your creativity with a solid intent of showcasing your brand image.
Before we dive into the inspiration full of eye-catching banners, here are a few tips to guide you when you are working on your banner ideas.
Don’t complicate things
Banners visually represent your business and help you to stand out from the crowd. You have to put some thought into your omnipresent social media banners to show professionalism and deliver your message.
So don’t just use a random photo that looks good. Every business and brand is different so you would know better what will work on your audience. But some characteristics can be applied to every kind of business. These are being consistent, simple, and to the point. Regardless of your style and niche, overwhelming your audience with cluttered and chaotic designs would not do any good for your business. Yet, that doesn’t mean you can’t be simple and intriguing at the same time.
Having a consistent style would help your audience to make the connection and build a more reliable image on their head.
Use your banners to entice your audience
If you have an upcoming webinar, a product launch, a special discount, or an upcoming event, turn your banner into an announcement and promote them through your banners. Putting up a banner that promotes your upcoming events and special discounts or collaborations would lead to a much bigger audience and increase your participation rate.
Emphasize your brand colors and test different banner ideas
Using your brand colors and including your logo will grab your audience’s attention and again it builds credibility and familiarity in their heads so they would trust your brand more.
Last but not least, definitely test different versions. Create a few alternatives and see which fits the best for your business and brand. Don’t be afraid to use try different banner ideas to gain perspective on the ideal one for your brand.
We’ve put together our top banner ideas that will help you create your next design:
There you have it. We hope these banner ideas gave you inspiration and help you create effective and engaging banners.
What do you think? Share your thoughts in the comments below and let us know your banner design best practices.