Clean product photos sell better: whether it’s on eBay, Amazon, Etsy, or Dawanda. Food bloggers and their followers benefit in the same way, and the tech reviewer benefits from the fact that photo and video production share the same foundation. The camera is also able to record, and thanks to LED bulbs, we’re working in a constant brightness that lights up the scene. Appealing product presentation has never been more straightforward. However, there are a few tricks to learn nonetheless, and the following tutorials will help you do so. Enjoy!
This deodorant is illuminated by a single source of light. The effect is dramatic, primarily due to the interaction between the product color and the background, which contains the same color.
Especially when it comes to pure pleasure products, it is recommended to design a fitting setting in the background. For this wine bottle, the environment is a pretty wooden surface, a leather background, and some old ropes.
Another example of how a product’s color can also be used for the background, to get quick, appealing results. Here, individual options for the lighting and their benefits are displayed, as well as settings made on the camera, to mimic typical product shots.
Often, the most mundane items are very suitable as a setting for a product. Here, a watch is being tested in front of an old mousepad, a leather wallet, as well as the backside of a monitor.
Even small investments (this is about 50 dollars) can get you a light setup for excellent shots. A softbox and an LED lamp are all it takes. A few plastic boxes serve as a stand.
Expensive sports shoes always require a flashy presentation. In this case, the shoe seems to be flying, and this does not need Photoshop skills, as it can be accomplished with a bit of handicraft. Now, not only the shoe but also the shoe laces appear to be levitating.
If you want to sell products in an online shop, you don’t need a studio anymore. As you can see, two small LED lamps and a white sheet put over a box do the job just fine.
(Half-)Transparent objects are said to be harder to illuminate than solid ones. Here, a transparent rum is illuminated with a softbox. In the background, another light makes for a circular area.
This video tutorial shows how handmade products are often displayed in photos. Fitting cameras, lenses, and other supplies, as well as tons of tips and tricks, are also presented.
The low light photography has its very own set of rules. Here, the according supplies are introduced and then shown in action. The camera settings are explained in detail.
Depending on the product, a different background, a different mood is required. The presented smoky background is a perfect fit for the retro light in the foreground. The old box or the suitcase are fitting choices for the concept as well.
Additional objects can also enhance a product photo, like adding tomatoes to a picture of tomato juice, for example. Here, the background is a Tuscany landscape, added in Photoshop.
The big question if the smartphone camera is sufficient for product photos is near irrelevant. This video is more about the subject whether the iPhone 6s or the Lumix G7 is the better choice for these pictures.
Plenty of product photography tips from Dan Bernard. He presents his equipment and several small tricks that are just as useful. A piece of paper under the subject results in softer shadows.
This is a very fresh and entertaining approach to product photography, including costumes, lists, and a bunch of products. The creator also speaks against monochrome backgrounds and prefers fitting sceneries.
Tips on the appropriate backgrounds for shots in the typical flat lay style (images taken from above, looking at an area where all products are lined up cleanly) can be found here. Nikki uses posters with wood surfaces to vary the background.
Natural light sources, like big windows, provide many options. With a few tricks, shadows can be minimized, allowing the given light to be useful to the fullest extent. As the lighting changes over time, it is necessary to make good use of the given time.
Daniel Norton creates the desired reflections on beauty products using hard light. He makes good use of his product’s mirror, using an additional light to place a glow cast from within the mirror.
Merely recording small products with the iPhone works incredibly well. It doesn’t always take expensive and huge equipment. It takes a lot of light though, so an outdoor shoot on a table with a white surface is recommended.
In a somewhat provoking manner, this video frowns upon using the Hasselblad, as the iPhone is entirely sufficient. The result confirms this opinion. Here, a good bit of advice is the app used for photography, as it offers way more settings.
A few pieces of black and white cardboard, two lamps, and a tripod are sufficient for a high-quality display of products. The self-made items even allow you to play around with the light on the product.
This guide shows you how easy it is to take pretty photos for Instagram or Etsy. To do so, three different light cubes are presented. They make for very scattered light, preventing shadows.
The ingredients for this set are presented in the beginning, even including the adhesive tape. Crinkled tinfoil is creatively placed in the background, and lit-up with red foil, giving additional options, depending on the orientation of the lighting.
This video promises ten tips on product photography, and it’s impressive that many of them were not included in previous videos. For instance, there’s a lot of advice on camera settings.
Photographers indeed have some proclivity for alcohol, which is a favorite subject for product photography videos. Here, wine and glass are the subjects. Two speedlights provide the lighting setup.
The structure of the set (with a glass palette for the reflection) is only presented briefly. The focus is more on the postprocessing in Photoshop.
In food photography, accessories are a significant factor. Baked, fried or cooked food has to be served on an appropriate foundation. The example here is both tasty and stylistically confident.
The following tutorial shows you how to create your lightbox easily. Cut an opening into a cardboard box, and cover it with paper. Lit-up, this is a cheap alternative to the professional equipment.
Ikea also offers enough inexpensive items to be used as the photographer’s photo table, for instance. Here, the varnish table is rebuilt in a way that it can carry both the background and the lights, while still leaving a wide opening for the photos.
Now, if you want to go one step further, this tutorial shows you that two light sources are enough to shoot a seemingly professional commercial. For instance, a person could present the product, as a video review in addition to the product photo.