Dave Leininger

Social conversions: 7 ways you can harness the power of social media marketing

Social media consists of 3.5 billion users, and the figure’s constantly rising. That’s a pretty sizable market for businesses to tap into.  According to SproutSocial, the likes of Facebook and Instagram have become the top two channels for prospective customers aiming to find and buy items online. As confidence in social platforms has grown, so …

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What Is Data Management?

Ninety-five percent of C-suite executives list data management as key to business strategy. Data management allows business leaders to leverage the data they collect from customers and suppliers to propel growth. Data management is how you extract answers and insights from raw data to meet your information needs. The proliferation of electronic data-collection methods in recent …

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Step by Step Guide to Better Your Social Media Presence

Your customers have an active social media presence. This is really a fundamental reason to make social media an integrated part of your marketing strategy. Leading a good social media marketing helps you to increase your brand awareness and loyalty, drive traffic to your website, build strong business-customer relationships as well, engage your customers. Posting …

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B2C Marketing: A Comprehensive Guide

No business-to-consumer (B2C) company could survive —never mind thrive— without doing some kind of marketing. B2C marketing, which differs from business-to-business (B2B) marketing in that it focuses on promoting goods and services to individual consumers (rather than other organizations), is the wizardry that makes a company both visible and attractive to their target audience.  It’s …

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Lead Generation

Lead generation is a critical step in the marketing process, but more important, it’s fundamental to business growth. In fact, a study by Marketo showed that companies with sound lead generation practices achieved at least 133 percent more revenue than enterprises that don’t have good techniques in place. And while business owners from organizations big and small, …

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Inventory Management

What is inventory management? As you’ll learn throughout this guide, it’s the core of any product-based business. It’s also a process that involves ordering, storing, and making use of inventory. But there’s more to it than that — it’s about knowing when to restock certain items, how much to make or reorder, how much you …

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