In any build, using the right tools is probably one of the most crucial elements that can determine whether it will be done correctly and excellently.
Every webmaster should build with the proper tools to create a website for success. Many website developers, both amateurs and professionals, turn to the most popular CMS platform, WordPress, in building their website. With more than 55,000 plugins in its hugely extensive library, WordPress leads other CRM brands in giving the most options for customization without the fuss. WordPress works even for beginners because you need not know coding or an impressive backend experience to create a stunning WordPress site. As a matter of fact, among the top 500 websites, 33.5% are WordPress users.
But a site should be beyond stunning. There is more to a website than its design, functionality, and content. While all these things are direly important too, and can even make or break the success of your website. All these elements, though, need to point to a clear goal—leads generation and conversion. If nobody can find the website, then how can they ever convert from mere visitors to avid patrons?
What is Lead Generation and What Good is it For Websites?
Lead generation aims to gain people’s attention and get them interested in your brand or business, with the aim of converting them into subscribers and customers. It uses strategies such as building an email list, lead magnets, contact forms, and landing pages. SEO strategies are successful if they can bring the people into your website, cause them to stay, and finally urge them to buy.
The websites that these consumers look for add value to their lives by being able to give some solutions to their latest search intent. The market is fickle, and the trends continually change and adapt to the ever-evolving market, so webmasters look or CMS platforms that can deliver a lot of customization options, produce mobile-responsive content, fully integrated with email service. Here are some of the best WordPress plugins for a lead generation this 2020 that meet these demands:
Yoast SEO is a CMS platform that helps you attract traffic to your website by optimizing your site for search engines. SEO experts love Yoast because they don’t have to think about all the backend requirements to optimize the site. They can focus more on front-facing aspects of the website, like the right keywords to get the right visitors and convert them into leads customers.
OptinMonster is an optin form builder tool that helps you build multiple types of forms such as lightbox popups, floating bars, slide-ins, and sidebar forms, for your website. It’s one of the most popular lead generation software that integrates your forms with email marketing tools such as Mailchimp, AWeber, InfusionSoft, Constant Contact, and GetResponse. It has an Exit-Intent Technology that pops up upon the visitor’s sign out or exit, to discourage cart abandonment, or to at least get their email or click a social share button. Other features include A/B testing, page-level targeting, and built-in analytics that webmasters find very useful and convenient. OptinMonster works on every website, like WordPress, Shopify, HTML, and others.
JotForm oEmbed is another tool for making contact forms that can be fully integrated with email marketing tools. It is easy-to-use for newsletter signup form creation and to continue building your newsletter’s email list. You can boost your email list by creating signup forms to join your mailing list, or through an email signup checkbox to your regular contact forms for a more automated system of adding contacts to your list. You can also embed your lead generation on any page of your WordPress site.
Thrive Leads boast of helping you build your mailing list fast, right from your website. It comes with a simple drag and drop editor to create optin forms, and allows you to choose what kind of forms you want to build—popup lightbox, 2-step optin forms, sticky horizontal forms, just to name a few. You can do A/B testing of your forms; however, it has fewer targeting options than Optin Monster and may cause web slowdowns if it’s not compatible with your web host.
MailChimp for WordPress is created by a WordPress plugin company called IberiCode, which allows you to add more subscribers in your email list beyond 2000 subscribers directly from your WordPress website. You can make basic optin forms or integrate them into your comments, contacts, or checkout forms. It offers both paid and free additional features like MailChimp Top Bar, MailChimp User Sync, Captcha, and MailChimp Activity.
Adding a chatbox on your website is made easy by LiveChat. It enables you to be “there” for your visitors right away, assist immediately, and propel conversions more successfully. It works well for visitors because issues can be resolved in no time. It can also be integrated with email marketing tools, so it’s easy to get information from your potential leads for quick follow up.
Make your blog more engaging by adding a way for them to interact with you and other readers quickly. You can immediately answer questions, encourage healthy discussions, making your readers engage with you on a more personal level. It helps you build trust and establish authority all at the same time, especially if readers are leaving positive comments on your page. It helps for better chances of lead conversion and sales.
Conclusion: Make Lead Generation a Priority
Don’t be too focused on just the aesthetics of your website. What good is a well-designed kitchen if no one is ever going to cook in it, and no food gets served through it? What good is a mall with all the best shops in the world, if nobody ever drives by to shop? It’s the same with your website. You need people to find your site, people consuming the content on your website, and people converting from mere observers to active buyers. It is not impossible to have thousands in website traffic, sales, and repeat orders coming from your newsletters and visitors on your website and social media pages getting hooked into your website if you build things correctly. Build your website with the right tools to get to the right people and get the most conversions in your target niche. Make lead generation a priority today.