When it comes to growing an audience and building customer trust, there is no better place for a business or a small company to start than content marketing.
This advertising method has been around since the 19th century and has contributed to the growth of several modern industries developed through the internet.
In this infographic, we are going to dive deeper into what content marketing is, what makes it so beneficial for a business, and what is the key to creating the best type of content that buyers will love.
In this day and age, large businesses and companies focus on content marketing in several branches, such as case studies, infographics, illustrations, ebooks, and, most important of all, social media.
Marketers have a clever way of implementing this method, which involves creating content from the people for the people. The way they do this is by gathering information and feedback from sales, as well as using website analytics to get a better insight into their target audience. All of this is done to better understand the specific group the business is trying to reach out to.
Looking at a good example from video marketing, which is the most popular branch of content marketing, it is not hard to follow up on what type of content people enjoy watching the most. Experienced marketers reveal that people tend to focus most on the content they find relatable, entertaining, or helpful in some way.
The ability to focus on these key points is what makes content marketing so efficient. It’s also more beneficial than other types of advertisements and marketing. This is why 72% of companies claim that this type of marketing increased their leads. More than 80% of modern businesses that tried this method reported investing even more in content marketing.
To find out why content marketing works magic the way it does, we suggest you take a look at the infographic below and see for yourselves!