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Online Marketing Basics #10: The Pros and Cons of Online Coupon Campaigns

Digital coupons are the online cousins of the tried and tested discount stamps. Both work the same way. But instead of scissors to cut them out you just use the copy-paste function. In this part of our online marketing series, we will show you how entrepreneurs can successfully use this tool. What is Digital Couponing? Online coupon campaigns take a more than 100 years old marketing tool and transfer it to the virtual world: the tried and tested discount stamps. You don’t have to collect them anymore, though. Nowadays it’s all about coupon codes. When buying something online, you will come across a field at checkout where to type in a promotional code. This way, you will save the fixed amount in dollars or percent that is promised with the coupon code. The discount is the buying incentive and therefore it’s what this marketing tool is all about. So this makes it rather obvious where online coupons are used most frequently: coupon codes are most suitable for online stores selling stuff, especially in the B2C retail industry. When doing such a campaign, it’s important to come up with an efficient way to distribute the code, to get the message out. […]

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